While attacks ads and accusations may be norm for most elections, a new tactic has been deployed in 2012 where disenchanted voters from 2008 are getting their say this year – and one study claims that these voters, and not the attack ads, are going to be the ones to change minds.

The movie features 40 Democrats and Independents who voted for Obama in 2008.

Helen talks with filmmaker Steve Bannon about the movie, which you can get more info on HERE.